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Research papers

Marketing management information systems for market-oriented companies in centrally planned economy

At the beginning the formulation of a strategy of development of an economic system is presented as a background for Harkoting Information Systems being discussed in this paper. Using' the same illustration I will try to explain the process of...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Janusz W. Gociski
June 15, 1977
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Citation

Gociski, J. W. (1977a, June 15). Marketing management information systems for market-oriented companies in centrally planned economy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-management-information-systems-for-market-oriented-companies-in-centrally-planned-economy


Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977
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Citation

Kramer and Zabinski (1977a, June 15). The integrated market information system in Poland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland


Research papers

Marketing information system as a form of integration of industry and distribution in planned socialistic economy

In the paper there is presented the theoretical concept of a Marketing Information System integrating the activity of industry and distribution, that can work in a planned socialistic economy. The concept includes the methodological principles as...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: M. Jerczynska
February 2, 1977
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Citation

Jerczynska, M. (1977a, February 02). Marketing information system as a form of integration of industry and distribution in planned socialistic economy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-information-system-as-a-form-of-integration-of-industry-and-distribution-in-planned-socialistic-economy


Research papers

World meat market beef, pork, mutton, poultry

This study, the largest ever carried out on the subject, has approached the meat problem in its totality:1. At the level of products (beef/veal, pork, sheep meat and poultry) have been studied;2. All the main meats at the level of countries: all the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Jacques Belay
November 24, 1976
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Citation

Belay, J. (1976a, November 24). World meat market beef, pork, mutton, poultry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/world-meat-market-beef-pork-mutton-poultry


Research papers

Economy and impact in advertising

The aim of this paper is to suggest that the quality of advertising, in terms of cost effectiveness and increased impact can be greatly improved by the discovery of basic principles of creative communication. In order to examine this suggestion...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Michael S. Featherstone
August 1, 1975
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Citation

Featherstone, M. S. (1975a, August 01). Economy and impact in advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/economy-and-impact-in-advertising


Research papers

Researching the effects of out of stock

This paper considers the reaction of retailers and manufacturers to economic constraint and in turn the reaction of consumers to these reactions.

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: David Walters
August 1, 1975
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Citation

Walters, D. (1975a, August 01). Researching the effects of out of stock. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/researching-the-effects-of-out-of-stock


Research papers

Integrated research

The emergence of the project of integrated research in the socialist countries is closely linked to multilateral cooperation between the CMEA countries, and to the urgent need to improve the management control and planning activities of the bearers...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Miroslav Holda
September 1, 1974
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Citation

Holda, M. (1974a, September 01). Integrated research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integrated-research


Research papers

Experiences in planning the economic transformation of textile areas

This report may perhaps seem atypical in a meeting of experts dedicated essentially to market research. In fact, rather than concerning the research itself or its relevant techniques, it regards their use when faced with a specific problem which in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: A. Martelli
June 15, 1973
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Citation

Martelli , A. (1973a, June 15). Experiences in planning the economic transformation of textile areas. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/experiences-in-planning-the-economic-transformation-of-textile-areas


Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jerzy Dietl
June 15, 1973
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Citation

Dietl, J. (1973a, June 15). Distribution system and its functioning in socialist economy with special reference to Poland. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/distribution-system-and-its-functioning-in-socialist-economy-with-special-reference-to-poland